A Simple Measure for Projections with Act! CRM

Act! is one of the leading Contact Management/CRM products used by many SMBs worldwide within organisations that in some cases don't have a formal IT department or resource internally. For many, the sole point for reporting on their organisational knowledge is via the weak and complex native Act! reporter, some even use the Dashboard component to extend their reporting capabilities.

Unfortunately neither of these routes provide the depth of reporting requirements that most businesses need (especially aggregate data) and so Act! users traditionally have had to look at 3rd party add-ons including the old stalwart of Crystal Reports.